MLM & Network Marketing Branding – What Blogging Platform Should You Use

Blogging is simply putting your content on a different platform. It is not just a diary, a gimmick or cheap party trick.

But blogging for your MLM or network marketing business, or just about ANY business for that matter?

Though they certainly didn’t start out that way, blogs are incredibly useful content management systems when set up properly.

If you are marketing your MLM or network marketing business on the web and you don’t have a blog, you will always be beaten down by your competition.

You cannot get ahead by using the tools of Web 2.0 without a blog. Period.

Beyond a shadow of a doubt, blog content management systems are the darling of the search engines today, especially Google, the #1 search engine on the web.

A Blog platform allows you to do things no one else in your market can do with shopping cart and static sites.

Using the platform to publish online means you don’t just have a web site, you have a search engine magnet and an interactive community builder that will drive targeted, willing-to-buy visitors to your site.

There are numerous hosted blog programs out there, hosting a blog yourself takes more effort to be sure, but the advantages are significant. Not only can you do more customization, but you can also keep the blog web page on your own server to help promote your own domain.

I would suggest getting blog software that you can host and customize yourself. The one I use is WordPress.

In addition:

  • WordPress has a dedicated community of users that are constantly improving the out-of-the-box software.
  • WordPress has hundreds of themes available for free download.
  • WordPress has hundreds of plug-ins.
  • Nothing beats WordPress when it comes to Tagging and Social Bookmarking. Plug-ins make tagging on your WordPress blog extremely easy.

Being a designer and control freak, I just love the Theme customization feature to make my blog exactly how I want it to look.

There you have it. Start blogging away right now at WordPress.com or WordPress.org.

Daycare Marketing – Branding

This article is the first article in a five-part series that details exactly what you need to market your daycare and make it a success.

Some people think daycare marketing is as simple as placing a classifieds or yellow page ad, and for some, it can be. If you have competition (and you probably do), however, you can earn a majority local market share by successfully branding your daycare business.

Importance of a branded image

Branding is important because people purchase on emotion. Parents choose businesses that share their values, especially when it comes to their children. It’s important to identify and promote your branded identity so you can connect with your target clientele at a glance. A well-rounded branded strategy allows you to do just that. Careful critical thinking now pays huge dividends later.

If your daycare is not branded, then you’re just another daycare. There’s nothing that separates you from the competition. This reduces your potential customer pool to make choices based on factors such as price, convenience and preconceived notions. Without a branded identity, you have no control over preconceptions and therefore you’re forced to either compete on pricing and location alone. This is not a way to grow your business. Cheap does not outsell quality.

How to identify your branded image

Instead, you should compete based on public perception, which you can control with a branded image. To identify your branded image, you have to consider how you’re different from your competitors. What do you offer that they don’t (or that they don’t promote)? Many parents prefer a daycare that not only safeguards their children while they’re at work, but also fosters intellectual, physical and emotional growth through education, play time and cooperative learning. Perhaps you’re the “Learning Daycare” or the “Strong Body, Sound Mind Daycare.” Maybe you’re in a specialized niche such as the “Spiritual Daycare.”

To help you define what type of daycare you are, consider the features and benefits you offer your clientele. Understand the distinction between the two. Education is a feature, for example, while fostering critical thinking is a benefit. List all of your features and benefits, and pick the most important that also differentiate you from the competition to base your brand on.

You also have to understand your customers, and what motivates them. All parents want their children to receive the best care possible, but at the same time a daycare located near a university might have clientele with very different secondary motivators than a daycare located near an industrial park. What is your mission, and how does this mission apply to and benefit your clientele?

Once you’ve identified your differences, strengths, clientele, benefits and motivators, wrap them all together into a singular branded image that expresses who you are, what you do, and how you do it.

Branding through design

Skilled graphic design can transform your daycare’s branded identity from a concept to a visual motivator. This image is what the world will see, and your audience will perceive the ideal and emotions that your image expresses. The power of design is limitless, especially when you incorporate sound brand identity design principles for your daycare.

Your daycare colors, logo, corporate identity package, website, and other marketing materials are all a reflection of your brand; so familiar, cohesive design must be applied to all mediums. The goal is for your prospects to be able to glance at your material and instantly recognize who it’s from and what you stand for. When you achieve this, you’ve developed an excellent daycare brand identity.

21st Century Network Marketing – Brand Yourself Online

If you are reading this article, you have arrived at your 21st Century Solution for Network Marketing. This article is Part 1 of a 8 part series of articles and videos designed to dramatically revolutionize your business.

The New Era of Network Marketing

Today, in the age of mass information people are constantly getting pitched to new businesses and opportunities. So much, in fact that people have set up systems to protect themselves (e.g. pop-up blockers, spyware, adware, antivirus). In the 21st Century there has never been access to more information; however, there has never been so much more to be careful for. So you might ask, HOW does one overcome this big hurdle in finding prospects for your business online? The answer is simple: “Branding Yourself.”

Why is the “old way” is Dead (or Dying)

Before we talk about branding it is important to understand 98% of people starting off in Network Marketing start off by creating huge lists of friends and family to join their business. There are two major reasons why this method is doomed for failure:

  • 1) Calling friends and family to join your business opportunity is NOT marketing
  • 2) When you run out of friends and family…you are OUT OF BUSINESS.
  • Most people get involved in Network Marketing in order to bring financial prosperity to their family. Friends and family are NOT looking for a new business opportunity, and they do not have the same DRIVE that most entrepreneurs have-so it is doomed to fail eventually. As a matter of fact, most companies fail to educate their distributors (or marketing executives) that after 1 year, only 15% of those that join are still in the business.

    So, let us say you do decide to gamble, using friends and family to build your business. When you run out of friends and family, you are essentially out of business. Until you go out, hunting like a wolf, looking for new prospects. People are tired of being SOLD, so you are going to be wasting literally 95% of your efforts. It is demoralizing and it wastes money.

    The Solution: Become the HUNTED, not the HUNTER!

    21st Century Concept- You, Inc.(Branding Yourself)

    You must understand that just because you are in a Network Marketing Company does NOT mean you are a business owner. Consider these 3 facts:

  • 1) You do not own the Products- The Company does.
  • 2) You do not own the Company- Clearly.
  • 3) You do not own your Downline- The Company can get rid of you at ANY TIME, and your hard work is left with the Company.
  • The SOLUTION is to brand yourself. So that if your company “goes under” (as many have, and will) you will still have your list of prospects and can take them with you no matter what company you join. To accomplish this, you will have to take this concept to heart: People Join People-NOT Business Opportunities. People are social creatures and these two business attraction concepts will catapult you to the top of the industry:

  • 1) You MUST have value to offer your target market (without giving them a sales pitch)
  • 2) You MUST have a system they can literally plug into that duplicates the following: Marketing, Advertising, and Training.
  • Your Branding Central Hub- www.”You”.com

    The BEST way to brand yourself in a way that makes you shine on Google (and respected by prospects) is building your OWN blog. NOT a free blog such as blogger, but “You.com.” Google LOVES blogs because they provide content on niche-specific topics that better serves its users.

    How to get you OWN blog:

  • 1) Purchase a Domain. (Usually around $10 per yer)
  • 2) Get a Host (Be sure it has “WordPress” support[most do]).
  • 3) Set it up and Learn How to Customize it.
  • What to Blog About

    Create VALUABLE content that your people need, and NOT what you want them to. Think: People who are shopping for shovels are ACTUALLY trying to dig a hole. Give and you shall receive. We will discuss this in greater detail in my 21st Century Marketing Bootcamp DAY #2- Lead Generate (1/2).

    TAKE ACTION NOW, my friend.

    Your Future Begins Now

    Holidays Are a Great Time to Market Brand You

    Mentioning “the holidays” to people in business usually garners cringes and wrinkled noses. Why? It seems that unless you’re a retail establishment, the holidays become a difficult time to do business. Either everyone’s caught up in holiday mode and not wanting to make any decisions until the start of the New Year, or they’re nearing the end of their fiscal year, and they don’t want to make any major financial decisions, or maybe they’re just too caught up in all the holiday happenings from office parties and other scheduled holiday gatherings to even be able to have room in their calendar to do or think about anything else!

    If you’re prepared, this time of the year is where you can shine.

    And the keyword in that statement is “preparation.”

    First, know what makes you unique and what strengths you possess. Craft a list of five of those attributes that really describe you.

    Second, have a quick answer for “What do you do?” It’s one of the most-asked questions at any gathering and the one least listened to. It’s more of a courtesy to ask than it is a true question. So your answer needs to focus on one of your unique strengths, not a title, and you’ll stand out. Titles tend to box us into whatever that other person’s experience is with that title, and we want to remove any barriers to connection especially those from preconceived perceptions. For me, I would say, “I connect people online and offline.” The second part of that answer is to ask a question, “So what do you do” or “What do you enjoy doing?” It is a good thing to be seen as a good conversationalist or communicator. People value people who value them. And the best way to do that is to listen. Ask questions and listen. If they do most of the talking and you do most of the listening, then you will be considered a good conversationalist, and they’ll even tell other people that you are!

    Third, you need to develop a good answer to “What’s up” or “How have you been doing?” These are the second most-asked questions, and “winging it” usually leaves us saying something like “Been busy,” “Nothing much,” “Good,” or “Can’t complain.” Spending the time to prepare this answer can make the difference between you being like everyone else or you shining in your 15 seconds of fame! Think of something that you recently did or are doing that really highlights one of your brand attributes. For example, I would say “I just wrote an article for the Personal Branding Magazine teaching people how to make profitable connections at holiday gatherings. And what’s been happening with you?”

    Being ready with a good answer that shines on your personal brand and then engaging someone in conversation with a question is a great start to be visible at any gathering. Visibility is the first step to inspiring others to speak positively about you and garnering positive word-of-mouth!