How to Write a Non Fiction Book in 7 Days Flat: 5 New Rules for Marketers & Brand Builders

Who else would love to write a non fiction book in 7 days or less? Think that sounds too good to be true? Think that you’ve got to write a BAD book if you write it quickly, or with a system?

Think again! If you are someone who would love to see your name on Amazon, with a book that helps people, and builds BUZZ for your blog, brand, business and bank account, this article was written with YOU in mind.

Curious to know more? Continue reading as we take a closer look at 7 super simple new rules for self publishing a QUALITY book in only 7 days.

Rule #1: How many by when? This is so important, and is the piece that if you skip, you’ll simply lower the odds that you actually follow through and get it done.

Set a word count, and a day deadline and stick with it… good bad or indifferent. In other words, commit to publishing on the date you set, EVEN if the book you’ve created isn’t as good as you hoped it would be. (you can always go back and edit it once it’s live) Set a 7 day target, and a per diem content count, and stay fiercely focused on getting it done.

Rule #2: Teach, don’t write. This is super critical for non fiction books. If you fashion yourself to be Shakespeare, or are trying to write the WAR AND PEACE of your niche, market or topic, you’ll never get your book published. Think of yourself as a teacher, not a writer and the inclination to craft the perfect poetic prose won’t seem nearly as important. (and you’ll do help far more people as a result)

Rule #3: Teach one thing at a time: Avoid the urge to overwhelm, or data dump all of your niche knowledge in one place. Think small, but series. Stick with one simple take away or teaching per book, and aim to improve your audiences life in one concrete way per piece of content you self publish using this system

Rule #4: Make people better! This goes hand in hand with the teach don’t write ethos… and should be your primary purpose for writing the book in the first place. What have you touched, tasted, experienced or explored that can help me live a better, bolder, happier or healthier life? Focus on transforming the lives of those who trust you with their time and attention, and apply an altruistic energy to what you put out into the world. It will come back to you, I promise.

Rule #5: To get your book done in 7 days, structure it like this:

Intro
Core Concept
Exercise/Primary Technique
Challenges/FAQ
Homework
Small Ask
Big Ask

Every day, focus on just one element of the above, and get it done. Don’t play or stray from that day’s task, and you’ll be amazed and how quickly and easily you find your book finished as a result.

Network Marketing – “Branding Yourself” Is a Mistake

Network marketing is a duplication business. How well people do has a close correlation with how well they can apply, teach and duplicate a simple, proven, business-building method. To appeal to as high a proportion of people as possible, and even more importantly to be duplicable by as high a proportion of people as possible, your system should, in general, be designed to make people think “I can do that”. More specifically, it should avoid people thinking “I can see that this person’s an expert, and even if I could learn to do some of what she does, I’d never be able to teach others how to do it, let alone how to teach it to their groups.”

This is the point, sadly for so many people in our industry, over which a wheel comes off, because they make the mistake of trying to “brand themselves”, to look like a leader, an expert, a coach, a guru, or whatever else you want to call it.

Branding yourself – a fairly recent corruption of network marketing, often inappropriately derived from the precepts of internet marketing – is really a huge red herring, and not a very palatable one. This isn’t what most people want to do, and if they try to duplicate it, they can very easily lose more than they gain, overall, sometimes even without quite realising it.

This is all simple, logical, self-evident stuff, really, if you think about it: branding is a way of distinguishing something, attempting to portray it as being different from (impliedly, in this context, “superior to”) anything/anyone else. If everyone branded themselves, they wouldn’t really be different at all, would they? Our business model in network marketing is about duplicability, isn’t it? People want to follow leadership, to some extent, but there’s still a very obvious conflict between branding and duplication. As someone very successful in my downline put it recently: I think my difficulty with this relates mostly to the apparent conflict between saying, by inference, “I’m the expert; I’m the leader; I’m different from (better than?) everyone else” and saying, in effect, “This is a simple, duplicable business in which all you have to do is the same as what I do: be the same as me and you can succeed”.

There’s very clearly a way in which the more you brand yourself, the more remote, unattainable and off-putting you make what you’re doing appear to people who want to copy you.

In this regard, as in so many others – some very apparent and others exactly the opposite – the paths to success of internet marketing and network marketing could hardly be more diametrically opposed. This is one of the factors that makes so readily understandable the enormously high drop-out rate of people trying to build their network marketing business primarily online.

In network marketing, the people who are most successful are typically the ones who achieve the most duplication. Not necessarily duplication of themselves, of course, but of their proven system. People aren’t exactly duplicable but simple, proven systems can be, and the more simple they are and the less individuation they involve, the more successfully they tend to work.

Duplication, in this context, doesn’t mean becoming someone else, having a personality change, or anything so dramatic. It means learning to copy a simple system (and not one that requires advanced technological skills) that has worked successfully for others who were willing to use it, and teaching that same system to others. There’s nothing particularly clever or difficult about it, and that’s how ordinary people who are not trying to brand themselves can become so very highly successful in our industry (usually without needing to have their egos massaged by being seen as experts!).

For most kinds of internet marketing, doing all of this is very useful – maybe even essential. But to become hugely successful in network marketing, not only is it unnecessary, but it’s typically even counterproductive: anything and everything you do to present yourself as an expert, to brand yourself, to make yourself stand out, to look like a leader, can serve to increase the proportion of prospective business associates who will think “I could never do that”, and look elsewhere. And “internet leads” look elsewhere very quickly indeed: they’ve usually seen it all before, and 100 things like it. It’s really very difficult for many people to envisage themselves as “branded experts” and it’s certainly not something to which they have any aspirations. And in any case, who wants to limit their business to internet users?

Legal Marketing – Branding Your Social Media

Social media has become a major talking point in the realm of marketing and business development. Today, almost every professional has a LinkedIn profile, if not a blog and a twitter account. Whether or not you choose to participate in any of the above, you should know that everything that’s put out into the world needs to reflect your personal brand.

Think about the market you have decided to focus on and tailor your online presence to attract them. What does your bio say about you? Does your firm have a LinkedIn page? If you tweet, what does your Twitter page look like? Does your picture reflect your visual brand? Is your logo clear and recognizable? Here are a few of my favorite tips for making sure your social media is on the right course:

Blogs
Again, keep it consistent. My own blog is very clearly branded. It uses my signature black and complements the color with the same tones as my books and website. Even the title reflects my brand-both in the “black and white” and the meaning behind it. I give simple, straightforward advice; black is my signature color. That’s a personal brand. Content is the same idea… stick to what your target audience wants to know and don’t get off track. Make contact information easily visible and identifiable and always put your logo in a prominent place.

LinkedIn
Though it may be harder to brand from a design point of view, you can still be aware of your personal branding when it comes to your LinkedIn account. First, be diligent about updating your information; second, be sure to link to your website, blog or twitter; and third, join networking groups that directly relate back to your area of expertise.

Twitter
If you choose to tweet, make sure you’re staying on topic. Create a filter for the subject of your tweets and make sure all content stays within that filter. On the design side, take advantage of the availability of a custom background. Personalize it with your contact info (or at least your website or blog) and keep colors, logos and photos consistent with your branding. Let people instantly recognize that this is YOUR page and know what to expect.

A few other quick design tips?
• Make sure your logo or tagline plays a prominent role as soon as the page appears.
• Stick with the same colors and fonts as your website, brochure or business cards, (no need to look like a twin sister, but it should look like a family member).
• Be organized in the way you think out placement of buttons such as “search” or “archives” and make sure they are easily spotted.
• Make sure headlines look like headlines and not simply blocks of copy and use links or quotes to enhance the readability of your posts.

Whatever medium you choose to participate in, remember to ask yourself one important question: Can someone easily identify the blog as YOURS upon first glance? That doesn’t mean intricate design or flashy graphics, it simply means bringing a sense of organization to the visuals and reflecting your brand in the color, fonts and logos used. Stay true to your personal branding and you’re on the right track.

Social Media Marketing – Most Convenient Way to Market Brands

Social media marketing means participating in various kinds of social websites, article databases and web forums to promote ones brand/business. Some of the ways to market your brand on the Internet is blog writing, social book marking sites, social news or article marketing. It allows brand promotion in a priceless, quick and interactive manner. Social media marketing is the best method to know readers perspective so as to make your brand consumer friendly.

In social media marketing, communication and collaboration with the Internet users plays a vital role in marketing ones brand. Some important tools of communication and collaboration in social media marketing are as follows.

Blogs: – blogs are the websites that provides the internet users space to write on whatever topic they want. So, one can make use of blogs to address benefits of brand one is promoting for. Some such blogs/microblogs are wordpress and typepad.

Social networking websites: – These sites help companies to discover new people and collaborate with them on mutual benefit basis so as to boost popularity of ones brand. These social networking sites provide personal touch to ones promotional campaign. Some such social networking sites are Facebook and Orkut.

Opinion sites: – One can boost popularity and credibility of a brand by adding consumers reviews in the promotional content. One can take consumers opinions also on the choice of brand. Some such opinions can be shared and added by making use of websites like Amazon reviews and Yelp.

Social bookmarking sites: – Social bookmarking sites are very popular in the search engines. Social bookmarking website is a popular medium to boost traffic in your webpage by the help of bookmarks. One can place ones newsletters or posts in these social bookmarking sites. Some social bookmarking sites are del.icio.us and StumbleUpon.

One can make use of social media optimization for online marketing of brands in a highly beneficial way as it increases links, makes bookmarking easier, rewards mobility to the content and makes teaming up with different people easy. It increases visibility of a brand thereby boosting confidence of the businessperson to promote more on the Internet. It can bring a considerable increase in the number of subscribers by providing good exposure to ones brand. One of the prime reasons for using social media marketing through social media optimization is to increase ranking in search engines.

Social media marketing can be made successful by making friends on social websites who in turn can create different opportunities like guest blogging opportunity, speaking engagements and referrals for the brand or business to be promoted. It helps one in getting quick turnaround simply by hitting the front page of any news and bookmark sites. It can take the popularity of a brand on new heights as it is an interactive marketing strategy where one can take simultaneous feedback of the consumers so as to improve cons of the brand.

Social media marketing is also popular marketing medium because it does not follow the traditional banner type advertisement style. It is an advanced technique that can be boosted by the use of search engine optimization.

So, one can define social media marketing as an off-page feature of Social Media. In social media marketing one can make use of “viral” video on YouTube and other video sites for popularizing the brand.